That was my role in life, and I just thought I was good at art. I was the school publicity chair in high school, and I used to make all the posters for proms and football games and all these events I myself never went to. PS: I didn’t really understand what design was - I was just making things and making up things. JG: How did your interest in all things design first develop? A documentary on Scher and her work can be seen in the Netflix series “Abstract: The Art of Design.” In her interview with Julia, Paula talks about being in a place where one can allow mistakes to happen, advising those just starting their careers to pick a place to work where they can truly learn. She is an established artist exhibiting worldwide, and her designs are in the permanent collections of the Museum of Modern Art, the Cooper Hewitt National Design Museum, the Library of Congress, the Victoria and Albert Museum, and other institutions. Scher has been the recipient of hundreds of industry honors including the National Design Award and the AIGA medal. She has been a principal in the New York office of the distinguished international design consultancy Pentagram since 1991, where she has designed identity systems, environmental graphics, packaging and publications for a wide range of clients that includes, among others, the Public Theater, the Museum of Modern Art, the High Line, the Metropolitan Opera, Tiffany & Co., Citibank and Microsoft. Paula Scher is one of the most acclaimed graphic designers in the world.
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